Social media information can help style companies determine approaching trends and if star recommendations are functioning, research shows.
Inning accordance with the research, designer could use hashtags as a device to projection trends in the industry and better get in touch with customers. strategi menagkan judi bola online
"We understand that individuals talk and are interested in style, so it makes good sense that they discuss it on social media," says Li Zhao, aide teacher of fabric clothing management in the College of Missouri's University of Human Ecological Sciences. "The information provided in this study show that developers should pay attention to what they are saying about trends on social media."
#PFW
Zhao and coauthor Chao Minutes, a scientist at Nanjing College in China, produced a collection of social media networks based upon hashtags individuals used on Twitter before, throughout, and after Paris Style Week. Social media networks are a way to understand the connections or links in between unique social media content—users, belief, and ideas.
The scientists looked for tweets featuring #ParisFashionWeek and #PFW and produced social media networks. For instance, Zhao found tweets about hand embroidery connected to tweets about Style Week, developing an organization in between the method and users interested in haute couture. Various other keywords related to couture arised within the social media networks, such as #handmade, #elegant, and #art.
CELEBRITY INFLUENCERS
Zhao also had the ability to inform how stars were affecting brand names based upon the social media networks. Kristen Stewart and Katy Perry were 2 stars that revealed a large influence for the Chanel brand name throughout Style Week, giving Zhao need to think that both stars work influencers for the brand name.
"Customers are using ‘electronic word of mouth' throughout Paris Style Week and various other significant style occasions." Zhao says. "Style scientists and developers can pay attention to what they are saying to understand the instructions of style trends and to understand how customers are engaging with style brand names."
The work shows up in Clothes and Fabrics Research Journal. In future research, Zhao wishes to investigate how social media users with various geographical locations discuss the same style occasion.
